These 3 Simple Steps Will Encourage Event Attendance Post-Pandemic

Performance Research's second survey of Covid-19's impact on live events shows how fan expectations are changing

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The Covid-19 pandemic will have a long-lasting impact on the way live events are organized and perceived by consumers, and a new study has provided insight on what attendees will expect from organizers once they return.

Performance Research, an agency focused on sponsorships and experiential marketing, found that restroom cleaning, hand sanitizer availability and reduced capacity will be the factors most likely to increase event attendance consideration in the future.

The finding comes from the second phase of its Impact of Covid-19 on Live Events study, which showed an overall increase in U.S.



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