What 3 Marijuana Heavyweights Are Doing to Become the P&G of Pot

The companies are developing and nurturing cannabis brands

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As the legal marijuana business starts to professionalize, players are emerging who say they want to create multinational franchises and empires, in effect, building the Starbucks or McDonald’s of ganja.

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This story first appeared in the Dec. 4, 2017, issue of Adweek magazine. Click here to subscribe.