These 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth

Values and business can mix

It's not always a balancing act to align a purpose with a brand. Sean T. Smith for Adweek

In today’s advertising and marketing landscape, there’s no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic cultural moments. For others, like upstarts Bombas, Naadam and Encantos, they serve as a different way to connect with consumers.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.