The last two years have seen political and social upheaval unlike any other, not to mention soaring inflation that has crowded out personal values in favor of price value. But consumers have spoken out about what they want, both online and in their shopping habits. They expect brands they choose to be both attuned to their ethical and moral standards while also being mindful of the strains on their wallets.
Ensuring that brand values and performance are mutually reinforced, as opposed to being seen as exclusive, is the challenge that signifies an Adweek Brand Genius. That right brain-left brain balance is the primary thread running through the profiles of this year’s honorees.
This story first appeared in the Sept. 12, 2022, issue of Adweek magazine. Click here to subscribe.
This story first appeared in the Sept. 12, 2022, issue of Adweek magazine. Click here to subscribe.
