These 10 Industry Leaders Epitomize Brand Values While Elevating Performance

Adweek's 2022 Brand Genius honorees include execs from Airbnb, Google, HBO Max and Unilever

The last two years have seen political and social upheaval unlike any other, not to mention soaring inflation that has crowded out personal values in favor of price value. But consumers have spoken out about what they want, both online and in their shopping habits. They expect brands they choose to be both attuned to their ethical and moral standards while also being mindful of the strains on their wallets.

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This story first appeared in the Sept. 12, 2022, issue of Adweek magazine. Click here to subscribe.