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Normally, brands that don’t air national ads during the telecast generate Super Bowl buzz with consumer activations in the host city. But as the Covid-19 pandemic continues, many brands decided not to activate in Tampa Bay, and instead are getting creative with efforts to hack the Big Game on Feb. 7 with adjacent digital campaigns and virtual experiences.
Here’s a look at how a mix of brands including Wholly Guacamole, Old El Paso and Borden Cheese is celebrating Super Bowl 55—without airing ads.
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