Therma-Tru's Door Prize Goes to FGW

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CHICAGO Freedman, Gibson & White has picked up the account for Therma-Tru’s patio door product line following a six-month review, the agency said today.

The Cincinnati shop will launch a print campaign in April builders and remodelers publications, said John Beard, FGW’s executive vice president and partner.

Therma-Tru, a Maumee, Ohio, manufacturer of home-building products, decided to “kick up” the marketing efforts in its back door products division and was initially seeking an agency to develop strategy and sales promotion, Beard said.

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