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NEW YORK We’re on the brink of a global financial crisis partly as a result of consumer denial about bad spending habits.
That’s the premise of an integrated campaign for Mackenzie Investments by Lowe Roche, Toronto. At the center of the campaign is a family of five called the Denialers. Through a series of Webisodes, print ads and online banners, each member is shown engaging in fiscally irresponsible behavior.
Dad, for example, has an office full of electronics gear and expensive golf clubs, but no clue about his retirement plans.
“Even with a two-income family, people are burning through cash and not putting away anything for later.
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