In an effort to halt a lengthy slide in viewer and advertiser interest, the Miss America Pageant turns to Tinseltown for a much-needed makeover." /> THERE SHE IS AGAIN <b>By BETSY SHARKE</b><br clear="none"/><br clear="none"/>In an effort to halt a lengthy slide in viewer and advertiser interest, the Miss America Pageant turns to Tinseltown for a much-needed makeover.
In an effort to halt a lengthy slide in viewer and advertiser interest, the Miss America Pageant turns to Tinseltown for a much-needed makeover." />
In an effort to halt a lengthy slide in viewer and advertiser interest, the Miss America Pageant turns to Tinseltown for a much-needed makeover." />

In an effort to halt a lengthy slide in viewer and advertiser interest, the Miss America Pageant turns to Tinseltown for a much-needed makeover." data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

THERE SHE IS AGAIN By BETSY SHARKE

In an effort to halt a lengthy slide in viewer and advertiser interest, the Miss America Pageant turns to Tinseltown for a much-needed makeover.

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The Miss America Pageant, the epitome of heartland institutions, is going Hollywood this Saturday. Exactly what this means for the nation’s most famous beauty contest is hard to say, but organizers of the event are hoping there will be enough show-biz style to reverse lagging viewer and advertiser interest and restore the 72-year-old affair to its former glory.
This year’s pageant will still take place in Atlantic City and air on NBC, but it will bear the mark of one of Hollywood’s most respected big-event producers and one of its most successful image-making firms.

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