Theme Park Eyes Davidandgoliath

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LOS ANGELES Universal Studios is in final negotiations to name independent davidandgoliath the winner of a creative review for its Hollywood theme-park business, according to sources. Estimated billings are $10 million, per sources.

Finalists in the review included the incumbent, independent Cimarron Group, Hollywood, Calif., and Publicis Groupe’s Team One, El Segundo, Calif.

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