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Stein Rogan + Partners in New York has been hired by TheLadders.com for marketing chores on its RecruitLadder division following a review.
The goal, according to the agency, is to expand the client’s footprint among human-resources professionals and third-party recruiters in the $100,000+ job-services marketplace.
TheLadders spends about $15 million annually on ads, and its last major campaign from Publicis Groupe’s Fallon spoofed the cult Japanese giant-monster film The X From Outer Space. That work broke about a year ago.
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