Zero Waste Founder Wants to Help Consumers and Brands Be More Sustainable

Bea Johnson fueled a movement on alternative lifestyle that's impacting companies

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At the start of the millennium, Bea Johnson’s family reflected the typical American household, living in a large suburban home on the outskirts of San Francisco. A decision to move to the city in 2006, though, would change the Zero Waste movement founder’s life.

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This story first appeared in the Feb. 10, 2020, issue of Adweek magazine. Click here to subscribe.