The Y Calls for Unity in America With Another Powerful Ad From Droga5

A new :90, plus a request to take a #SelfieWithSomeoneNew

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The Y (formerly known as the YMCA) is using some pretty striking imagery in its latest campaign from Droga5 to call on the country, which feels more divided than ever, to band together and unite.

This is the Y’s second major national advertising effort, following its first big Droga5 campaign last year. That campaign took a look at underserved communities and the young people living in those neighborhoods. Now, the organization is back with an equally powerful new campaign, themed “For a better us.”

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