The Weirdest Objects Turn Into Deadly Weapons in This Clever New Video Game Trailer

Resourcefulness is not only a skill; it’s an underrated art form. The ability to turn an unassuming object within your reach into the most useful tool in your arsenal will undoubtedly get you far, regardless of industry. It’s not just about convenience, but about really testing the limits of your critical thinking to accomplish a lot with very little. This is the central allure of the Hitman series from Denmark-based game developer, IO Interactive. The game doesn’t just assign the user a mission; it gives them the freedom to design their own approach via an array of unlikely tools, weapons, disguises, and targets. Based on the newest campaign called “Think Deadly” from creative agency Omelet, the long-awaited follow-up, Hitman 2, appears to continue the tradition of testing the sharpness of the gamer’s mind as much as their kill shot. [kickout id="1"] The minute-long ad spotlights Game of Thrones’ Sean Bean, who will be starring in the game’s Elusive Target mission, as he showcases some of the best available tools at the disposal of any hopeful assassin. But we’re not just talking guns and knives. Some of the savviest instruments can come in the form of a rubber duckie, a flamingo costume, or even a dead fish. It’s surely a random assortment, but in the hands of the most cunning hired gun—the gamer—it can become the deadliest thing in the room. Because like Bean says in quite the debonair fashion, “a true assassin knows the world is always your best weapon.” What sets this campaign and, by extension, Hitman 2 apart from other assassin narratives isn’t just the enticing gameplay, but the room for limitless creativity. Rather than wading into the exceedingly deep pool of first-person shooter games, IO Interactive has created a story that leans on stealth and something more cerebral. “Think Deadly” exhibits some of the possibilities that come with quick thinking and manipulating your environment, not just pointing and aiming. The trailer will be available exclusively online just ahead of Hitman 2’s Nov. 13 release. Players can watch Bean portray target Mark Faba in the first Elusive Target mission starting Nov 20. CREDITS: Client: Warner Bros. Interactive Entertainment Vice President of Marketing: Tim Kamienski Senior Brand Manager: Minh Tran Brand Manager: Jeffrey Hong Assistant Manager, Brand Marketing: Janci Morimoto, International Senior Marketing Manager: Olivier Perbet Game Developer: IO Interactive Chief Marketing Officer: Marc Skouborg Chief Creative Officer: Christian Elverdam Creative Agency: Omelet Chief Content Officer: Mike Wallen Creative Director: Josh Smutko Creative Director: Raul Montes Associate Creative Director: Andrew Rutledge Associate Creative Director: Jimmy Barker Art Director: Kate Eglen Copywriter: Blakeley Jones Head of Production: Dan Ruth Chief Strategy Officer: Thas Naseemuddeen Senior Strategist: Riley Strand Executive Director of Brand Management: Andrew Krensky Brand Manager: Holly Lim Business Affairs Manager: Audra Brown Editorial & Post-Production: Darkburn Creative Creative Director & Producer: Andrew Chan Creative Director: Chase Boyajian Producer: Tanner Boyajian Producer: Dani Castellanos Editor: Jason Koczanowicz Production Company: Studio Qi-Ni Co-Director / Director of Photography: Xavi Amoros Co-Director: Nono Ayuso Creative Director: Na-eem Hoosain Head of Motion: Charlie Davies Senior Designer: Steve Smith Project Manager: Emma Carruthers Producer: Sorcha Bacon Music: Composer: Niels Bye Nielsen Color: MPC Colorist: Kris Smale

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The Weirdest Objects Turn Into Deadly Weapons in This Clever New Video Game Trailer

A rubber duck? A toilet? A dead fish?

Shannon Miller

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Shannon Miller