The Vegan Advert Too Distressing for TV

Banned by the ASA, the campaign features images of animals, alongside three adults eating meat

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An advert which aimed to persuade viewers to turn vegan through the use of video footage of farm animals and fish as they faced death, has been ruled to be “too distressing” to run in the U.K. after it received 63 complaints.

The campaign for non-profit organization Vegan Friendly featured a man and two women sitting at a kitchen table discussing the damage being caused to the planet, intercut with short scenes of fish being cut up or of a pig dying next to one of their babies.

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