The Unavoidable Role for Brands in the Battle Over Abortion Rights

How companies act now will define them and their relationships with consumers

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Over the last two years, brands have shown—with varying levels of comfort—a willingness to take definitive stances on issues from racism and voting rights to Covid-19 vaccine requirements to Russia’s war on Ukraine. Even if they give money to politicians legislating against the LGBTQ+ community, most major marketers promote Pride celebrations. 

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