The U.S. Navy Hopes to Reach Gen Z With Its New ‘Forged by the Sea’ Campaign

Y&R's first work for the brand debuts during Army-Navy game

The tagline celebrates the Navy’s history and its purported character- and career-building benefits. Navy

The U.S. Navy is launching a new recruitment campaign around the annual Army-Navy college football game Saturday.

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@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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