The U.K.'s Biggest Cell Carrier Brought a CGI Instagram Model to Life With AI and 5G

EE Limited sponsored a BAFTA appearance by virtual influencer Shudu

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

In a mashup of much-hyped technologies, British wireless carrier EE Limited used artificial intelligence and 5G wireless service to turn a computer-generated Instagram influencer into a virtual fashion stylist for this year’s British Academy of Film Awards.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in