The Trend of Bundling Multiple Brands in One Ad Comes to the Super Bowl

Companies like PepsiCo are finding ways to be cost-efficient without sacrificing creativity

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PepsiCo is going into the 2022 Super Bowl with a strategy of mashing up quite a few household names—and not just Pepsi halftime show performers Eminem, Snoop Dogg, Mary J. Blige, Kendrick Lamar and Dr. Dre.

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This story first appeared in the Feb. 7, 2022, issue of Adweek magazine. Click here to subscribe.