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Cannabis brand Ayr Wellness latched onto Mother’s Day by using images that could’ve been marketing spa packages or weekend getaways. But the language—“Canna mom escape? She’ll THC-you later”—made clear the kind of self-care product on sale.
Popular social tonic Cann, meantime, continued to spar with Big Alcohol in a short film for the holidays showing a boozy family dinner run amok. Its savior came in the form of weed-spiked soda and one of the best lines of ad dialogue in 2022: “Merry microdosing, motherf*cker.”