The Top 10 Cannabis Marketing Moves of 2022

Creativity flourished in challenging times, with standouts in activations, advertising, activism and collaborations

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Cannabis brand Ayr Wellness latched onto Mother’s Day by using images that could’ve been marketing spa packages or weekend getaways. But the language—“Canna mom escape? She’ll THC-you later”—made clear the kind of self-care product on sale.

Popular social tonic Cann, meantime, continued to spar with Big Alcohol in a short film for the holidays showing a boozy family dinner run amok. Its savior came in the form of weed-spiked soda and one of the best lines of ad dialogue in 2022: “Merry microdosing, motherf*cker.”

While

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in