The Super Bowl Ad That Worked so Well It No Longer Needs to Be in the Big Game

Master Lock pays homage to its classic 'Tough Under Fire'

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The annals of Super Bowl commercials contain no shortage of pop culture moments.

In 1979, for example, “Mean” Joe Greene tossed his jersey at a young fan (“Hey kid—catch!”) after being offered a Coke. There’s also Wendy’s “Where’s the Beef?”­ which was so instantly famous that it wound up in the 1984 presidential race.

More recently, fans learned to toast Bud Light with a cry of “Dilly dilly!” And two years ago, Americans watched the fallout from Amazon’s Alexa losing her voice when Jeff

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