The Stylish Hennessy Advert That Will Make You Want to Party Like It's 1817

The 90-second ad promotes the new brand platform 'Enter the Show'

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The world of cognac brand Hennessy VSOP is that of elegance and extravagance, which its latest campaign conveys in a global campaign paying tribute to its origins.

Introducing its new brand platform “Enter the Show” with a 95-second-long film, directed by Oscar-winner Paolo Sorrentino, the very superior old pale (VSOP) graded cognac leans into the era when it was founded in 1817, commissioned by the Prince Regent—the future King of England, George IV.

Created by DDB Paris, the film features several characters and their adventures; a charismatic bellboy, a glamorous diva, a fascinating artist, a curious photographer—and an eccentric pet owner on the search one evening for a missing peacock.



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