The Stories of Women Named Nicole After Iconic '90s Renault Campaign

During the iconic 'Nicole, Papa' series promoting the Clio series, it became a popular name for new born baby girls in the UK

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Over the course of several years, automaker Renault ran a series of ads that resonated across Britain, as it aimed to evoke the romance and sophistication of the French using only two words “Papa” and “Nicole”. The long-running campaign to promote the Renault Clio became loved and parodied, as each spot would show a father and daughter’s love lives with Nicole in the eponymous vehicle and her father taking other modes of transportation to his dates, which would run less smoothly.

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