The Stories of Women Named Nicole After Iconic '90s Renault Campaign

During the iconic 'Nicole, Papa' series promoting the Clio series, it became a popular name for new born baby girls in the UK

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Over the course of several years, automaker Renault ran a series of ads that resonated across Britain, as it aimed to evoke the romance and sophistication of the French using only two words “Papa” and “Nicole”. The long-running campaign to promote the Renault Clio became loved and parodied, as each spot would show a father and daughter’s love lives with Nicole in the eponymous vehicle and her father taking other modes of transportation to his dates, which would run less smoothly.

Inevitably, the automaker has finally revisited the highly successful campaign that sold over 300,000 cars during its seven year run, 30-years later but with a modern-day twist in order to celebrate Father’s Day.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in