The Standard CCO Landis Smithers Takes Creative Risks to Deliver Memorable Hotel Experiences

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Landis Smithers, chief creative officer of The Standard, knows a thing or two about bold creativity and innovation. Known for daring and disruptive stunts, including the recent “Ring Your Rep” campaign where guests could phone Congress from The Standard phone booths, The Standard is exploring unconventional ways to serve hotel guests. And as they prepare to go global, opening in London later this year, Landis and team are charged with honoring the heritage of the company—but with a refreshed perspective.

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