The Spot That Launched Ridley Scott's Career, 'Boy on the Bike,' Has Been Remastered in 4K

It was recently voted the U.K.'s most heart-warming ad ever

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While U.S. advertising aficionados think of Ridley Scott as synonymous with Apple’s iconic ‘1984’ ad, it’s one of the director’s older spots that holds a special place in British hearts.

“The Boy on the Bike” was a 1973 ad for Hovis Bread that played to nostalgia for a simpler time in the U.K., when fresh-baked bread was delivered up cobblestone streets by hard-working young lads. Set soothingly to Antonín Dvořák’s New World Symphony, the languid spot is a classic of British advertising—and was recently

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