The Sponsorship Impact of Russia's Soccer Sanctions

Russian and international brands are seeing their deals revoked and reviewed as a result of the invasion of Ukraine

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When people are losing their lives to save their country’s freedom, entertainment such as sports feels insignificant and yet it has become one of the sanctions against Russia that it will feel for years to come following its invasion of Ukraine.

The sporting sanctions of the last week have been widespread, led by the International Olympic Committee (IOC) which has declared the country to have violated the Olympic Truce.

But it is the sanctions around its soccer league that will greatly hurt Russian citizens and its sporting economy most of all.

The repercussions of instigating war

Just four years ago Russia hosted soccer’s greatest international spectacle, the



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