Brandweek

The Social Success of Hustlers Was a Win for Women at the Movies

At Brandweek, STX Entertainment doesn't confirm—nor deny—Hustlers 2

Amy Elkins and Matt Derella at Brandweek
Amy Elkins and Matt Derella discuss Hustlers during 'How Connecting to Culture Can Drive a Successful Launch' at Brandweek. Sean T. Smith for Adweek
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By Ko Im

November 6, 2019

Palm Springs, Calif.—From a movie-making business standpoint, Hustlers was an underdog.

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Ko Im

Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.

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