The Secret to Reaching Your Audience? Re-Evaluate What You're Paying For

Lower-cost, higher-impact channels are a better route to reach consumers

There is a secret that your media salesperson doesn’t want you to know. You may be surprised to learn that your media buy, despite the suggestions made by many salespeople, is not the most influential factor driving the performance of your marketing effort. Research from Yankelovich Partners and other marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day. That’s a lot of opportunity for influence.