The Secret to Marketing Marijuana Lies With Cannabis Influencers

Opinion: They're able to sidestep social media limitations enforced on 'cannapreneurs'

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

It’s official: America’s fastest growing industry is cannabis. While opportunity seems plentiful for the marketing firms embracing this new business, they face a number of challenges not seen in more traditional industries. A particularly newsworthy topic facing cannabis-centric marketing agencies today has to do with the challenges of advertising through digital media channels.

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