The Role of the CMO Hasn't Changed, but the Way It's Carried Out Has

While more brands are eliminating the position, it may just be an adjustment period

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

What’s in a name? For CMOs, that’s a complicated question.

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This story first appeared in the Nov. 25, 2019, issue of Adweek magazine. Click here to subscribe.