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With the rise of purpose-driven marketing, it’s more important than ever for brands to show up authentically and consistently. Through inclusive products, atypical models, and content marketing, the activewear brand Fabletics has emerged as a leader in purpose-driven marketing. Meera Bhatia, Fabletics’ COO joined Adweek during Commerce Week to share some key lessons from her leadership journey, tips for cultivating authenticity, and why it remains key to “walk the talk” when it comes to successful purpose-driven marketing.
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