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CPG giant Mondelez International has more than 40 brands, including Dentyne and Newtons, that are older than a century—not bad, right?
Ahead of Adweek’s annual Brandweek event, which will take place Nov. 3-6 in Palm Springs, Calif., we spoke to Patty Gonzalez, senior director of U.S. savory brands at Mondelez, about the company’s mission—“empower people to snack right”—and to get her take on how these brands interact with customers, each with an authentic purpose.
How do you navigate your marketing and advertising in the age of rapid consumer feedback?
Patty Gonzalez: It’s so important to stay close to the consumer.