Road to Brandweek: e.l.f.'s Kory Marchisotto on Innovation and the Pandemic

How new marketing and products are helping the cosmetics maker thrive

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Beauty has had both its bright spots and blemishes during the pandemic, with a boom in skin care but a pullback on the purchase of color cosmetics. E.l.f., which had the foresight and fortune to get into skin care last year, has seen firsthand the ebb and flow of the business.

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