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Beauty has had both its bright spots and blemishes during the pandemic, with a boom in skin care but a pullback on the purchase of color cosmetics. E.l.f., which had the foresight and fortune to get into skin care last year, has seen firsthand the ebb and flow of the business.
Kory Marchisotto, the company’s chief marketing officer, will take the virtual stage at our upcoming Brandweek Masters Live event, Sept. 14-17, to discuss e.l.f.’s innovative marketing strategy and products against the backdrop of Covid-19.
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