The Road to Brandweek: Citi's Jennifer Breithaupt on Leading Movements, Not Moments

The global bank has a responsibility to 'stay off the sidelines'

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For a brand with a timeline that spans more than a century, Citi has an image that’s anything but stale. The financial giant’s most recent push is shattering the glass ceiling, with full-page magazine and billboard ads calling out the lack of women in leadership across institutions across the globe—including within Citi itself.

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