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For a brand with a timeline that spans more than a century, Citi has an image that’s anything but stale. The financial giant’s most recent push is shattering the glass ceiling, with full-page magazine and billboard ads calling out the lack of women in leadership across institutions across the globe—including within Citi itself.
Ahead of our annual Brandweek summit, taking place Nov. 3-6 in Palm Springs, Calif., we spoke with Jennifer Breithaupt, Citi’s global consumer CMO about being a “purpose-driven brand” and how the company keeps up with the ever-evolving, always-online consumer.
How
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