The Road to Brandweek: Burger King's Fernando Machado on Prioritizing Product Quality

Quality ingredients and a clear brand are top of mind

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Few CMOs have the reputation of Burger King’s Fernando Machado. He’s been the recipient of more than 100 Cannes Lions prizes and led the creation of much-lauded campaigns like Whopper Detour for the fast food giant.

But for Machado, the core of good marketing isn’t flashy campaigns that win big prizes; it’s a strong brand with values and a personality that people can identify with—backed up by high-quality products that a company can stand behind.

The famed marketer is taking the stage at our annual Brandweek event, coming up Nov.

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