The Road to Brandweek: Burger King's Fernando Machado on Prioritizing Product Quality

Quality ingredients and a clear brand are top of mind

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Few CMOs have the reputation of Burger King’s Fernando Machado. He’s been the recipient of more than 100 Cannes Lions prizes and led the creation of much-lauded campaigns like Whopper Detour for the fast food giant.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in