The Road to Brandweek: Burger King's Fernando Machado on Prioritizing Product Quality

Quality ingredients and a clear brand are top of mind

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Few CMOs have the reputation of Burger King’s Fernando Machado. He’s been the recipient of more than 100 Cannes Lions prizes and led the creation of much-lauded campaigns like Whopper Detour for the fast food giant.

But for Machado, the core of good marketing isn’t flashy campaigns that win big prizes; it’s a strong brand with values and a personality that people can identify with—backed up by high-quality products that a company can stand behind.

The famed marketer is taking the stage at our annual Brandweek event, coming up Nov.



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