The Road to Brandweek: Burger King’s Fernando Machado on Prioritizing Product Quality

Quality ingredients and a clear brand are top of mind

Fernando Machado, CMO of Burger King
For Machado, the core of good marketing isn't flashy campaigns that win big prizes. Cannes Lions

Few CMOs have the reputation of Burger King’s Fernando Machado. He’s been the recipient of more than 100 Cannes Lions prizes and led the creation of much-lauded campaigns like Whopper Detour for the fast food giant.

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@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.