The Road to Brandweek: Alegra O’Hare on Gap Turning 50 and What’s Next

How the legacy retailer is navigating today’s consumer

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Like most legacy retailers, Gap Inc. is trying to iron out what kind of company it wants to be.

The 50-year-old brand is undergoing a series of changes as it figures out its next few decades. The company is spinning off Old Navy into its own publicly traded company and then retaining the rest of its brands, Banana Republic, Athleta, Intermix, Hill City and Janie and Jack under the Gap Inc. portfolio.

Gap’s CMO, Alegra O’Hare, who joined the company earlier this year, walks Adweek through some of the challenges the company is facing and how it’s measuring up.



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