The Right Ways to Support Minority-Owned Businesses

Executives at Amazon, Yumi and ReadySet on the challenges faced by entrepreneurs of color

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How can brands better support minority-owned businesses?

That was the topic of a Brandweek fireside with Jamie Lomas, vp of advertising sales at Amazon; Evelyn Rusli, co-founder and president/CMO of baby food brand Yumi; and Meghna Majmudar, head of executive and leadership engagement for diversity, equity and inclusion-minded consulting firm ReadySet.

The group collaborated and shared experiences and ideas to help answer that pressing question. 

Mountains to climb 

Minority-owned businesses face many of the same challenges as any other business, but with the additional hurdle of gaining access, resources and support along the way. 

“Across

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