The Real Reason Luxury Brands Want In On Metaverse Fashion Week

Dolce & Gabbana, Tommy Hilfiger and others bet big on virtual garments as 65% of people say they'd invest

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Catwalk shows from Tommy Hilfiger and Elie Saab. The grand opening of a flagship Selfridges store. An afterparty hosted by Dolce & Gabbana. It all sounds very exclusive. But the truth is that this is Metaverse Fashion Week (MVFW) and you don’t have to be Anna Wintour to get a front row seat; anyone can get an Access All Areas pass.

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