The Process Behind Wix’s Action Movie-Inspired Super Bowl LI Spot

Gal Gadot and Jason Statham starred in the thrilling ad

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Wix is known for creative Super Bowl spots. Though there is always some pressure knowing that the ad will be viewed by over a hundred million people, we love rising to the challenge and have learned a lot in the process about what it takes to stand out during the biggest advertising event of the year.

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