The Pandemic Proved There Is No Brand Loyalty Beyond Obsessed Superfans

But data can still help companies engage and respond

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Key Insight:

In April, Olive Veronesi was in quarantine at her home near Pittsburgh when she realized she was down to her last 12 cans of Coors Light. A family member shared a photo of the 93-year-old in her doorway with a Coors Light in one hand and a sign that said, “I need more beer!!” in the other.

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