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The California Milk Processor Board (CMPB), the organization behind the famous “Got Milk?” tagline, is getting into the content game.
Today, it’s debuting its first weekly web series, “Glass Half Full News.” The kid-centric show has the format of a traditional TV news broadcast, with an anchor and field correspondents, but the content isn’t as much about relaying timely information as it is about exploring a child’s perspective of life in 2020 among amusing jokes and cartons of generic milk.
The
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