The OOH Billboard Will Become Prime Advertising Real Estate as States Reopen

People will be doing a lot more local and car-heavy travel

a street with brightly lit advertisements
Increased car traffic from lifted stay-at-home measures will also see an increase in OOH traffic. Getty Images

When the federal government told the country to stay home during the coronavirus pandemic, it was inevitable that out-of-home advertising would take it on the chin, as 40% of out-of-home advertisements lost their usual audiences, according to the industry’s trade group.

@RyanBarwick Ryan is a brand reporter covering travel, mobility and sports marketing.