The OOH Billboard Will Become Prime Advertising Real Estate as States Reopen

People will be doing a lot more local and car-heavy travel

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When the federal government told the country to stay home during the coronavirus pandemic, it was inevitable that out-of-home advertising would take it on the chin, as 40% of out-of-home advertisements lost their usual audiences, according to the industry’s trade group.

As the U.S. begins to slowly open back up and consumers crawl away from their self-quarantines, advertisers will respond. And as they do, the billboard may become more valuable than ever.

Local travel never completely stopped, especially in suburbs and areas that don’t rely on public transportation.

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