The Only Way to See This Game of Thrones Kill List Is on a Cold Can of Mountain Dew

Fans can use social media to tell the brand what they would sacrifice to get one

The history of the cold-activated can goes back 10 years. Coors “pioneered” the technology as a gimmick to alert beer drinkers of the “optimal” temperature to drink Coors Light and Coors Banquet. The mountains turn blue? It’s bottoms-up time.

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}