The Only Way to See This Game of Thrones Kill List Is on a Cold Can of Mountain Dew

Fans can use social media to tell the brand what they would sacrifice to get one

The history of the cold-activated can goes back 10 years. Coors “pioneered” the technology as a gimmick to alert beer drinkers of the “optimal” temperature to drink Coors Light and Coors Banquet. The mountains turn blue? It’s bottoms-up time.