Perspective

The Olympics Is Showing Its Age as Major Brands Question Whether It's Worth Advertising In

It's still the world's premier sporting event, but has seen its fair share of controversies

TOPSHOT-OLY-2020-2021-TOKYO — Eighty-three percent of Japanese citizens called for the event’s cancellation amid the pandemic.Charly Triballeau — AFP via Getty Images

By Robert Klara

July 26, 2021

Last week, the 2020 Olympic Games kicked off in Tokyo with all the pomp associated with planet Earth’s premier athletic event.

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

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