The Office's Creed Bratton Revisits His Music Roots to Write Some Crappy Underwear Jingles

Long before he was The Office's creepiest denizen, Creed Bratton was an accomplished musician and guitarist for folk-rock band The Grass Roots. Although he's now far better known for playing a bizarre character who shares his name, he's making a musical reappearance of sorts in Fruit of the Loom's newest campaign from agency CPB. In a new spot announcing a promotion around the brand's Breathable Boxer Briefs, we see Bratton attempting to write a jingle for the product while under the increasingly concerned eye of a fictional marketing executive. [kickout id="1"] Since Bratton's attempts fall short, we're told, the brand is opening up the process to anyone with an ear for catchy jingles and an Instagram account. The promotion is offering $10,000 to the best jingle posted to the social platform using the hashtag #BREATHABLEJINGLECONTEST and tagging @FruitOfTheLoom. According to the promotion's rules page, entries will be judged 50 percent on originality of lyrics, 25 percent on catchiness and 25 percent on creativity. Lyrics must include the phrases “Fruit of the Loom” and “Breathable Boxer Briefs.” And while the rules don't specifically prohibit any mention of seizures, it seems from Bratton's experience that it might be frowned upon. CREDITS: Brand: Fruit Of The Loom Svp Brand Management And Sales (Fruit Of The Loom): Lis Cravens Vp Of Brand Communications (Fruit Of The Loom): Karen Kendrick Director Of Brand Communications (Fruit Of The Loom): Bryse Yonts Brand Communications Associate Manager (Fruit Of The Loom): Katie Over Digital Director (Fruit Of The Loom): Stephanie Kelley Agency: CPB Creative Director: KT Thayer Associate Creative Director: Donny Brunner, Ryan Contillo, Austin Mankey, Mike Motch Studio Designer: Tyler Cox Interactive Producer: Alina Moeller Assistant Producer: Lilah Strauss Account Director: Kristi Kirkeide Boutiette Management Supervisor: Mark Hurley Account Manager: Brooke Hemze Project Manager: Dwight Piotter Associate Director, Media: Liz Bedford Media Planner: Allison Copens Associate Social Director: Laura Bianchi Digital Supervisor: Martha Janeski Community Manager: Nanci Zurek Director Of Business Affairs: Trisha Ramdoo Senior Business Affairs Manager: Ann Shelton Associate Business Affairs Manager: Katie Leonard Strategy Director: Kelly Mertesdorf Senior Strategist: Bethany Lechner Production Company & City: Scheme Engine Director: Kt Thayer Dp: Damien Acevedo Executive Producer: Sheira Rees-davies Telecine Company: The Mill Colorist: Nicholas Metcalf Producer: Rochelle Brown Editorial Company: Mackcut Editor: Nick Divers Assistant Editor: Kenneth Munoz Executive Producer: Gina Pagano Producer: Margarita Mutuc Mix And Sound Design Company: Lime Studios Executive Producer: Susie Boyajan Engineer: Matt Miller Assistant Engineer: Lisa Mermelstein Postproduction & Vfx Company: Mackcut Flame Artists: Jimmy Hayhow, Kairlyn Jackson

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The Office's Creed Bratton Revisits His Music Roots to Write Some Crappy Underwear Jingles

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