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Green Bay Packers tight end Martellus Bennett is a busy guy.
When he’s not helping his team attempt to win the NFC North for the second year in a row, he’s working on any number of projects with his multimedia production company, The Imagination Agency.
The work, which includes children’s books, apps and games inspired by Bennett’s daughter, earned him a spot on this year’s Adweek 100. His latest project involves his own teammates and every social media addict’s favorite method of communication: graphics interchange formats, or GIFs.

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