Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Green Bay Packers tight end Martellus Bennett is a busy guy.
When he’s not helping his team attempt to win the NFC North for the second year in a row, he’s working on any number of projects with his multimedia production company, The Imagination Agency.
The work, which includes children’s books, apps and games inspired by Bennett’s daughter, earned him a spot on this year’s Adweek 100. His latest project involves his own teammates and every social media addict’s favorite method of communication: graphics interchange formats, or GIFs.