Voice

The NFL’s Latest PSAs Are a Hail Mary for Fixing Its Brand Image

Time will tell if it’s genuine or not, though

A black and white photo of Botham Jean
Does the NFL have any true values, or is it just a warring group of owners that are trying to maximize profits? Botham Jean Foundation

By Brian Sheehan

February 1, 2020

The NFL’s recent public service ads are a stark contrast from the NFL’s position just three years ago.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Brian Sheehan
Brian Sheehan is a professor of advertising at Syracuse University and is a member of our Adweek Academic Council.
Recommended articles
You Might Like

How the Latest Identity Solutions Stack Up to Consumer Privacy Demands

By Ian Meyers

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

While Talk of the Post-Pandemic Future Is on the Rise, SMBs Continue to Struggle

By Lorenzo Papa, Chief Revenue Officer, Captivate

Why Print Matters More Than Ever in a Post-Pandemic World

By Tonya Powers, Director of Marketing Production Print Solutions, Canon Solutions America

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}