The NFL’s Latest PSAs Are a Hail Mary for Fixing Its Brand Image

Time will tell if it’s genuine or not, though

A black and white photo of Botham Jean
Does the NFL have any true values, or is it just a warring group of owners that are trying to maximize profits? Botham Jean Foundation

The NFL’s recent public service ads are a stark contrast from the NFL’s position just three years ago.

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Brian Sheehan is a professor of advertising at Syracuse University and is a member of our Adweek Academic Council.